Revenue Operations Brief
5 min read
Doug Sechrist Says 90% of the Journey Is Done Before Sales
The new revenue frontier isn
Episode Guide
3 min read
Episode Guide: Doug Sechrist Says 90% of the Journey Is Done Before Sales
Doug Sechrist of Consensus explains how 90% of the buyer journey is self-directed before sales engagement.
GTM Strategy Brief
6 min read
Klaviyo CEO Says AI Agents Make Onboarding Obsolete
Klaviyo CEO Andrew Bialecki notes AI agents bypass onboarding, push product limits, and find missing functions. Businesses must prioritize robust, agent-friendly APIs, not UI, for this new power user.
Episode Guide
5 min read
Episode Guide: Klaviyo CEO Says AI Agents Make Onboarding Obsolete
Klaviyo CEO Andrew Bialecki says AI agents change product interaction, making onboarding less relevant; businesses need API-first strategies.
B2B Sales Brief
5 min read
Salesforce Says 60% of Seller Time Is on Non-Sales Activities
AI is evolving beyond task automation into a sales operating system, fundamentally reshaping pipeline generation and relationship management through strategic human-AI collaboration for revenue.
Episode Guide
6 min read
Episode Guide: Salesforce Says 60% of Seller Time Is on Non-Sales Activities
Salesforce EVP Kris Billmaier notes AI solves non-selling time, shifting to "agentic revenue orchestration" and requiring new human-machine sales collaboration.
Revenue Operations Brief
5 min read
Forrester Warns 75% B2B Traffic Disappears
B2B website traffic is poised to drop by 50-75% in the next 12-18 months, as AI-driven discovery and autonomous agents redefine the buyer journey and demand a re-evaluation of every revenue motion.
Episode Guide
3 min read
Episode Guide: Forrester Warns 75% B2B Traffic Disappears
Forrester predicts a 50-75% drop in B2B website traffic due to AI discovery; explore the impact on sales, marketing, and the B2B buyer journey.