GTM Strategy Brief

Go-to-market strategy, category design, ICP definition, and the frameworks that define how great companies take products to market.

15+PODCASTS 20+ hoursAUDIO WEEKLY 7 minREAD TIME
SOURCED FROM
Lenny's Podcast: Product | Career | Growth Revenue Builders The Official SaaStr Podcast: SaaS | Founders | Investors The GTMnow Podcast For the Love of Product 💙🎙 The Cheat Code & Friends GTM Made Simple The Startup Chat with Steli and Hiten The Pavilion Podcast The "Winning By Design" Podcast B2B Growth Positioning with April Dunford GTM Science - A show for GTM and RevOps leaders The Dave Gerhardt Show (from Exit Five)

Cursor Pursues Top 50 Talent, Not Funnel Leads

In a rapidly changing market, traditional hiring funnels are out. Companies must now relentlessly pursue elite talent and embrace value-based selling to achieve strategic customer outcomes.

Aug 12 · 6 min read

Whatnot's CPO Says Product Management No Longer Exists?

Tom Verrilli, Chief Product Officer at Whatnot, suggests product management is evolving as AI empowers engineers with new insights.

Aug 5 · 6 min read

What Happens When SaaStr's 10K Agent Replaces 20 Tools?

The conversation around AI is rapidly shifting from experimentation to consolidation and strategic optimization, demanding a hands-on approach from leadership.

Jul 29 · 6 min read

$688 Billion in AI CAPEX Dwarfs $110 Billion in Revenue

The AI investment boom has far outpaced immediate returns, setting up a volatile, but potentially transformative future for software and GTM strategies.

Jul 22 · 7 min read

Higgsfield Hits $300M ARR, but Burnout Surges Past 50%

AI is pushing companies to unprecedented revenue growth, but it is also pushing employees to the brink.

Jul 15 · 8 min read

Elias Torres Calls His $1.2B Drift Exit a Personal Failure

The pursuit of rapid growth and lucrative exits often blinds founders to the deeper metrics of company health.

Jul 8 · 6 min read

What Happens When Enterprise Migrations Take Just 30 Days?

The old playbooks are liabilities. This week, we explore how leading operators are using AI to reshape sales, product, and content.

Jul 1 · 7 min read

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