B2B Sales Brief

Sales strategy, deal mechanics, and the techniques that top-performing revenue organizations use to win competitive deals.

20+PODCASTS 18+ hoursAUDIO WEEKLY 7 minREAD TIME
SOURCED FROM
The Modern Selling Podcast Make It Happen Mondays - B2B Sales Talk with John Barrows The Sales Evangelist The Win Rate Podcast with Andy Paul The Predictable Revenue Podcast Revenue Builders Sales Gravy: Jeb Blount Winning the Challenger Sale Conversations with Women in Sales The CRO Spotlight Podcast Grit The GTMnow Podcast Sales Pipeline Radio The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. The Transaction Uncharted Podcast Enterprise Sales Show - The show for B2B Enterprise salespeople Grow & Tell 30 Minutes to President's Club | No-Nonsense Sales
Salesforce Says 60% of Seller Time Is on Non-Sales Activities
LATEST ISSUE

Salesforce Says 60% of Seller Time Is on Non-Sales Activities

AI is evolving beyond task automation into a sales operating system, fundamentally reshaping pipeline generation and relationship management through strategic human-AI collaboration for revenue.

· 5 min read
Read this issue →
ALL B2B SALES BRIEF ISSUES

AI Drives Sales Efficiency, Human Connection Still Wins

Moving from PLG to platform-led, sales leaders must align company-wide, using AI to empower human connections, not replace them.

Aug 11 · 5 min read

15 Years Behind Western B2B, Japan Offers a New Empathic Perspective

B2B selling is shifting from transactional, top-down pitches to deeply empathetic, buyer-led conversations. Japan shows how much culture sets the pace.

Aug 4 · 7 min read

Armand Farrokh Drives $0 Waste from Sales Pipeline

In a sales environment increasingly characterized by rapid buyer priority shifts and AI-driven complexity.

Jul 28 · 7 min read

Randy Riemersma Says Deals Die from Lack of Confidence

This week, revenue builders dove into the critical reasons deals falter, moving beyond product capabilities to focus on buyer conviction and confidence.

Jul 21 · 5 min read

Sam Jacobs Sees Meetings as Sales' Most Expensive Part

Even the most skilled salesperson will fail without meetings, while a rep with a full calendar but an imperfect process will still close deals.

Jul 14 · 7 min read

AI Agents Eliminate CRMs. The CTOs Just Noticed.

The move from AI as a productivity enhancer to a core operational component is reshaping how companies build and sell software. This re-evaluation calls for leaders to slow down and consider the implications of "false velocity" and the importance of...

Jul 7 · 8 min read

AI Doubles Seller Productivity. Traditional Playbooks Die.

AI is fundamentally reshaping sales, turning 180-day cycles into 30-day sprints. Companies failing to adapt risk being outmaneuvered.

Jun 30 · 7 min read

Cult of Brands scans 60+ podcasts — marketing, consumer, cmo insights

Explore Cult of Brands →
B2B Sales Brief

Never miss B2B Sales Brief

Sales strategy, deal mechanics, and the techniques that top-performing revenue organizations use to win competitive deals. — delivered to your inbox.

Join thousands of executives. Free forever.