GTM Strategy Brief
6 min read
Anthropic Engineers Ship 8X More Code With AI
With LinkedIn CPMs surging to an insane $800, B2B marketers are facing a supply and demand crisis.
Episode Guide
4 min read
Episode Guide: Anthropic Engineers Ship 8X More Code With AI
With LinkedIn CPMs hitting $800, B2B advertising is at a crossroads. Discover how AI is reshaping the landscape and why your strategy needs to change now.
Episode Guide
6 min read
Episode Guide: LinkedIn CPMs Hit $800, While Meta Delivers an 80% Match
AI is driving up B2B ad costs on LinkedIn while platforms like Meta show high match rates. Learn how to navigate the changing sales and marketing landscape.
B2B Sales Brief
6 min read
LinkedIn CPMs Hit $800, While Meta Delivers an 80% Match
AI is glutting ad channels and causing B2B CPMs on LinkedIn to skyrocket. Meanwhile, platforms like Meta offer a surprising 80% match rate.
Revenue Operations Brief
4 min read
58% More BDR Investment Defies AI Takeover Predictions
Despite the AI hype, 58% of companies are increasing their BDR investments. This digest explores the rising costs of AI, misaligned sales metrics.
Episode Guide
4 min read
Episode Guide: 58% More BDR Investment Defies AI Takeover Predictions
A surprising 58% increase in BDR investment signals a strategic shift. Learn why companies are balancing rising AI costs with the enduring need for human…
GTM Strategy Brief
7 min read
SaaStr Replaces 17 Humans With 21 AI Agents
Pre-AI tools are obsolete. SaaStr finds AI agents now outperform humans in GTM.
Episode Guide
7 min read
Episode Guide: SaaStr Replaces 17 Humans With 21 AI Agents
The SaaS market is bifurcating. Pre-AI tools are obsolete as AI agents outperform humans on GTM. Learn how to adapt to the new GTM paradigm.